Wednesday, September 27, 2023

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    Milan Fashion Week 2023

    With invitation code 77660078527627

    Milan Fashion Week and how it performs

    Milan Fashion Week is one of the most anticipated events for fashion-lovers but also a good time to get a glimpse into the glamorous atmosphere of the city.
    The High Fashion truly does take over the entire city: along with shows, multiple fashion-related activities, exhibitions and also fashion photography expos, showrooms and many special events.

    Milano Fashion Week runway
    Milano Fashion Week

    The Milan Fashion Week is held twice a year: the Autumn/Winter (AW) collections are presented between January and February while the Spring/Summer ones (SS) between September and October. If you do not work in fashion you might ask yourself why the calendar is structured this way. Well, fashion always works ahead and all is made to encourage retailers and buyers, people who buy clothes to sell them in their stores and boutiques for the following season.
    Personal note: I used to shoot the furs under summer peaks or taking part in runways in bikinis in January when outside it can be very cold. πŸ˜€

    From 21st to 27th February the fashion shows of Milano Moda Donna will present the Autumn-Winter collections for the 2024 season, a unique opportunity to see on catwalk the creations of the most prestigious maison in the world. For the Spring/Summer collections we’ll have to wait for September (from 19th to 25th September there will be the SS24 Fashion Week).

    Backstage MFW

    The provisional calendar reports 56 fashion shows and 5 digital runways (MΓΌnn, AVAVAV, Husky e Laura Biagiotti, WAMI Collective).
    Among the Italian brands can not miss: Alberta Ferretti, Giorgio Armani, Diesel, Fendi, Roberto Cavalli, Etro, Ermanno Scervino, Prada, Missoni and Bottega Veneta. Gucci will also do a fashion show with a collection signed by the staff. There is a great expectation for the Ferragamo collection signed by the 26-year-old creative directorΒ Maximilian Davis.

    How to attend the fashion shows?

    The MFW fashion shows are exclusive events, intended mainly for the industry insiders, VIPs and high net worth individuals. So, one must hope for an invitation or have to be a journalist. Even in the latter case the press agencies are to decide for the invitation.

    Milan Fashion Week streetstyle
    Milan Fashion Week – streetstyle

    Invitations for fashion shows are NOT available to purchase. If anyone tells you otherwise, be careful, it could easily be a scam. Sometimes, however, fashion houses shall auction credits to donate the proceeds to charity. I suggest you take a look at the website CharityStars: every year during fashion week they auction VIP credits for the front row of different fashion shows.
    There is always the chance to meet on the streets of the city models and famous people. All the fashion shows will be also transmitted via live streaming on the official website.

    Back to the history of fashion week

    The Italian fashion week had its beginning in Florence in 1951 with the runway organized by Giovanni Battista Giorgini, who has gained the international legitimacy for Italian fashion, exposing for the first time the runways for buyers, photographers and journalists from all over the world. Until then, the Italian runways were performed only into little fashion houses.

    Fashion show in Florence
    Fashion show in Florence

    The first fashion week in Milan was held in 1958 but it was only in the seventies that Milan became the capital of Italian fashion. At “Fiera di Milano” Walter Albini, Krizia and Missoni, and then Florentine fashion houses like Gucci, Roberto Cavalli, Emilio Pucci and Ermanno Scervino were the protagonists of first catwalks. In the following years were added Giorgio Armani, Versace, Dolce & Gabbana and Gianfranco FerrΓ©.
    Today Milan is one of the β€œBig Four” of international fashion, the MFW follows the ones held in New York and London and precedes Paris.

    Streetstyle MFW
    Streetstyle – MFW

    Milan Fashion Week calendar for 2023

    The calendar with all the scheduled shows is as follow:
    (some locations are still to be defined as kept secret until right before the event)

    Tuesday 21 February

    CNMI Fashion Hub Opening

    Wednesday, February 22

    10:00 – Iceberg since 1974
    11:00 – Antonio Marras
    12:00 – Daniela Gregis
    13:00 – Diesel
    14:00 – Fendi
    15:00 – Del Core
    16:00 – Marco Rambaldi
    17:00 – Alberta Ferretti
    18:00 – NΒ°21
    19:00 – Roberto Cavalli
    20:00 – Etro
    21:00 – Onitsuka Tiger

    Wednesday 22 February, digitally

    09:30 – WAMI Collective

    Thursday, 23 February

    09:30 – Max Mara
    10:30 – Genny
    11:30 – Calcaterra
    12:30 – Anteprima
    14:00 – Prada
    15:00 – MM6 Maison Margiela
    16:00 – Budapest Select
    17:00 – Emporio Armani
    18:00 – Blumarine
    19:00 – Moschino
    20:00 – GCDS

    Friday, February 24

    09:30 – Tod’s
    10:30 – ACT nΒ°1
    11:30 – Sportmax
    12:30 – Philosophy by Lorenzo Serafini
    14:00 – Gucci
    15:00 – Cormio
    16:00 – ANDREΔ€DAMO
    17:00 – Sunnei
    18:00 – Vivetta
    19:00 – Jil Sander

    Saturday 25 February

    09:30 – Ferrari
    10:30 – Ermanno Scervino
    11:30 – Ferragamo
    13:00 – Dolce & Gabbana
    14:00 – Stella Jean
    15:00 – MSGM
    16:00 – Bally
    17:00 – Missoni
    18:00 – Tokyo James
    19:00 – Han KjΓΈbenhavn
    20:00 – Bottega Veneta
    21:00 – Philipp Plein

    Sunday, February 26

    09:30 – Shuting Qiu
    10:30 – Hui
    11:30 – Tomo Koizumi supportato da Dolce & Gabbana
    12:30 – Luisa Spagnoli
    13:15 – Annakiki
    14:00 – Vitelli
    15:00 – Giorgio Armani
    16:00 – Elisabetta Franchi
    17:00 – Aniye Records
    18:00 – Francesca Liberatore
    19:00 – Atsushi Nakashima

    27 February, in digital

    10:30 – MΓΌnn
    11:00 – Avavav
    11:30 – Husky
    12:00 – Laura Biagiotti


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